The book: How I raised Myself From Failure To Success In Selling
by Frank Bettger – Came ot of the following experiences

Frank Bettger was a frightened young father with no salable skills and a lot of debt in the middle of a recession.

He had quit his job as a bicycle riding bill collector in hopes of getting a higher paying job. He got a job as a straight commission insurance salesman; he failed and was fired at that and was trying to get a job as a shipping clerk. In his own words he was in the depths of despair. He went by his old insurance agency office to pick up a few personal items. While cleaning out his desk he overheard a statement that turned his life around.

From there Frank Bettger made a decision that he would make a go of the sales profession.

He begged his boss for a second chance which he received. He began to work very hard at it. To supplement his earnings, he took a part time job as coach of the Swarthmore College baseball team. The only skill Frank Bettger had at that point in his life was baseball having played pro-ball for several years before his “glass arm” took him out. In a game between his St. Louis Cardinals and the Chicago Cubs he made a throw that ruined his arm. At his lowest point Frank, knowing that he needed to improve on his sixth grade education paid a visit to the education director of the Philadelphia Y.M.C.A. After telling him about his difficulties, Frank was taken down the hall to the public speaking class, where he met the soon to be famous Dale Carnegie.

Frank Bettger’s story is about his rise from that pitiful debt ridden state of failure at age 29 to a successful 41 year old super salesman living on a country estate.

He became not only a success as a salesperson and a much in demand platform speaker but also a founding father with Dale Carnegie of business training seminars. The two traveled all over America on a six months’ coast-to-coast lecture tour. On this tour they addressed audiences of several hundred people five nights every week. People were anxious to improve themselves and their ability to handle and deal with others. Attendees were in varied occupations including stenographers, teachers, executives, homemakers, attorneys, salesmen.Frank Bettger continued for the remainder of his life to make inspirational speeches to people from all walks of life. We have a rare recording of one of these talks that is entertaining as well as motivational.Get the details here!http://fridayswithfrankbettger.com/

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I have been a student of Frank Bettger for over 30 years.

To quote Dale Carnegie “…when I met him he was 29 years of age, trying to sell life insurance, and was a total failure as a salesman. Yet during the next twelve years, he made enough money to purchase a seventy-thousand-dollar country estate,($75,000.00 in 1941 had about the same buying power as $1,148,664.89 in 2010. Annual inflation over this period was about 4.03%). and could have retired at forty. I know. I saw it happen. I saw him rise from a total failure to one of the most successful and highest paid salesmen in America. In fact, I persuaded him to join me a few years ago and tell his story in a series of one-week schools I was giving under the auspices of the United States Junior Chamber of Commerce, on “Leadership Training, Human Relations and Salesmanship.” How I raised myself

The thing that has impressed me more with his teachings than all the other great self development books I’ve read over the years, and I have read most of the big ones, is this: Frank Bettger’s teachings are so easy to apply to everyday life and work. This lifelong Presbyterian Sunday School teacher never talks about slick closes and high pressure tactics but the kind of business practices that will make your customers and prospects lifelong friends. I applied these to my work and the principles never failed me.

What will we do with our opportunities in nest 12 months?

Frank Bettger began his sales career during the worst economic times the United States ever faced yet he became a tremendous success. On a personal note, I have looked over my 30 plus year sales and product development career and the economic climate ups and downs and I found something interesting: some of my most productive years came during those times when the media and the economic statistics said times were bad for business. Truth is I was so busy doing my job I had little time to notice the reports.

It has always been interesting to me to see the history of all the great companies that started up or thrived during the Great Depression era and are still doing well today. Even during the Great Depression, Radio Flyer produced up to 1,500 wagons a day. The automobile business must have done well -look at all the 30s vintage cars that are still available today.

So our challenge is to use the great principle promoted by the father of modern psychology, William James and subscribed to by Frank Bettger, Napoleon Hill, Clement Stone, Dale Carnegie and Earl Nightingale: “Act As If” If we act like we expect to do well and put our belief behind it,2010 will be our best year yet.

The following poem by Herbert Kauffman made such an impact on him that Frank Bettger says he passed out hundreds of copies of this life changing poem.

Victory

You are the one who used to boast
That you’d achieve the uttermost
some day.

You merely wished a show,
To demonstrate how much you know
And prove the distance you can go…

Another year we’ve just passed through.
What new ideas came to you?
How many big things did you do?

Time… left twelve fresh months in your care
How many of them did you share
With opportunity and dare
Again where you so often missed?

We do not find you on the list of Makers Good.
Explain the fact!
Ah no ’twas not the chance you lacked!
As usual — you failed to act!

If you have read How I Raised Myself from Failure to Success in Selling, you will find that the recording soon to be offered on our web site Fridays with Frank Bettger.com is a concise digest of the book plus the bonus of additional material not included in the book. If you have not read this book you will still enjoy this inspirational, motivational material. Get and read the Frank Bettger Classics learn more at http://fridayswithfrankbettger.com/

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Frank Bettger‘s Book Kindle Edition you can now read kindle books on your PDA or computer!

Success Secrets Frank Bettger Revealed

By Wayland Royce  Wayland Royce
Level: Basic PLUS

Frank Bettger‘s best seller book from 1947 How I raised Myself From Failure To Success In Selling was a best seller for one two reasons. First, it was wrapped around baseball he related his lessons to the most popular entertainment in America in the post WWII pre-television era. Baseball at the time had heroes like Ted Williams, Joe DiMaggio, Yogi Berra, Stan Musial, Jackie Robinson and Warren Spahn. Bettger related his lessons to legends like Christy Matheson, Roger Bresnahan and Miller Huggins.

The second reason people liked the Frank Bettger book was it made success seem possible.

The average person could relate to Frank Bettger’s stories and could see how these tips and techniques could apply to their everyday tasks and solve the problems they were having dealing with that were holding them back.

He had proof that the methods he recommended worked; they had carried a guy with a sixth grade education and few skills from broke to rich. People in that postwar era were no different from today in their desire to achieve the American dream of success and job satisfaction.

Frank Bettger laid out step by step how to become successful by following the ideas which he attributed his achievement.

Some of the chapter titles give hints to the secrets he revealed:

Chapter 1: How One Idea Multiplied My Income and Happiness

Chapter 5: How I Learned the Most Important Secret of Salesmanship

Chapter 10: How I learned to Find the Most Important Reason Why a Man should Buy

Chapter 11: The Most Important Word I have Found in Selling has only 3 Letters

Chapter 16: the Quickest Way I Ever Discovered to Win Confidence

Chapter 23: The Biggest Reason Why Salesmen Lose Business

Chapter 27: How I Learned to Outsmart Secretaries and Switchboard Operators

Chapter 29: How to Let the Customers Help You Make a Sale

Chapter 30: How I Find New Customers and Make Old Ones Enthusiastic Boosters

Chapter 31: Seven Rules I Use in Closing the Sale

With titles like those what aspiring salesperson could resist reading his book? The recommendations from Dale Carnegie and Dr. Norman Vincent Peale, famous in their own right for their teaching on success, also helped the book’s popularity. How I Raised Myself From Failure to Success in Selling quickly became a best seller and was translated into nine foreign language editions and continues to sell very well today. All of the sales trainers who came later stand on Bettger’s shoulders.

Frank Bettger was the first giant in the sales training field. His teachings meant much to me as a young salesman years ago. learn more at http://fridayswithfrankbettger.com/ Franks eventual dedication of one day a week as planning day gave rise to our site title. Frank Bettgerr Revealed

Article Source: http://EzineArticles.com/?expert=Wayland_Royce

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Article Submitted On: September 01, 2009

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