Success Secrets Frank Bettger Revealed

By Wayland Royce Wayland Royce
Level: Basic PLUS

Frank Bettger‘s best seller book from 1947 How I raised Myself From Failure To Success In Selling was a best seller for one two reasons. First, it was wrapped around baseball he related his lessons to the most popular entertainment in America in the post WWII pre-television era. Baseball at the time had heroes like Ted Williams, Joe DiMaggio, Yogi Berra, Stan Musial, Jackie Robinson and Warren Spahn. Bettger related his lessons to legends like Christy Matheson, Roger Bresnahan and Miller Huggins.

The second reason people liked the Frank Bettger book was it made success seem possible.

The average person could relate to Frank Bettger’s stories and could see how these tips and techniques could apply to their everyday tasks and solve the problems they were having dealing with that were holding them back.

He had proof that the methods he recommended worked; they had carried a guy with a sixth grade education and few skills from broke to rich. People in that postwar era were no different from today in their desire to achieve the American dream of success and job satisfaction.

Frank Bettger laid out step by step how to become successful by following the ideas which he attributed his achievement.

Some of the chapter titles give hints to the secrets he revealed:

Chapter 1: How One Idea Multiplied My Income and Happiness

Chapter 5: How I Learned the Most Important Secret of Salesmanship

Chapter 10: How I learned to Find the Most Important Reason Why a Man should Buy

Chapter 11: The Most Important Word I have Found in Selling has only 3 Letters

Chapter 16: the Quickest Way I Ever Discovered to Win Confidence

Chapter 23: The Biggest Reason Why Salesmen Lose Business

Chapter 27: How I Learned to Outsmart Secretaries and Switchboard Operators

Chapter 29: How to Let the Customers Help You Make a Sale

Chapter 30: How I Find New Customers and Make Old Ones Enthusiastic Boosters

Chapter 31: Seven Rules I Use in Closing the Sale

With titles like those what aspiring salesperson could resist reading his book? The recommendations from Dale Carnegie and Dr. Norman Vincent Peale, famous in their own right for their teaching on success, also helped the book’s popularity. How I Raised Myself From Failure to Success in Selling quickly became a best seller and was translated into nine foreign language editions and continues to sell very well today. All of the sales trainers who came later stand on Bettger’s shoulders.

Frank Bettger was the first giant in the sales training field. His teachings meant much to me as a young salesman years ago. learn more at http://fridayswithfrankbettger.com/ Franks eventual dedication of one day a week as planning day gave rise to our site title. Frank Bettgerr Revealed

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Article Submitted On: September 01, 2009

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