Frank Bettger

Frank Bettger’s momentous decision to undergo a complete personal transformation by putting enthusiasm into everything he did helped him achieve legendary status as an insurance salesman. His first book, published in 1947, How I Raised Myself from Failure to Success is still a bestseller today and has stood the test of time. Karen McCreadie′s interpretation of How I Raised Myself from Failure to Success illustrates the timeless nature of Bettger′s insights. By bringing the book to life through 52 modern case studies, this brilliant interpretation of How I Raised Myself from Failure to Success is an entertaining accompaniment to one of the most famous books on selling ever written.

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